I recently visited Larache Shop on Calvert Avenue in Shoreditch, and it’s one of the most colourful independent shops I’ve seen in East London. Owned by Moroccan-British artist Hassan Hajjaj, Larache is named after the northern Moroccan town where he was born. The shop brings together Morocco, London, street culture, art, fashion, homeware and design in one joyful space. It also feels like a creative hub rather than a standard retail shop, which makes the visit far more interesting. Every corner is filled with colour, pattern and personality, from painted crates and framed photographs to bold clothing, decorative tins, slippers, ceramics and accessories. If you’re looking for independent shops in Shoreditch, Moroccan-inspired homeware in East London, or somewhere original to buy creative gifts near Shoreditch High Street, Larache Shop is well worth a visit.
What You’ll Find Inside Larache Shop
Inside Larache Shop, you’ll find a vibrant mix of clothing, accessories, homeware, books, postcards, sunglasses, teabox cans, wallpaper, bone china, African Wax Babouche slippers and decorative design objects. The shop is small but packed with visual interest, so it’s worth taking your time to look properly. Objects are tucked onto shelves, folded into painted trunks, displayed on crates, hung on walls and arranged almost like an art installation.
The clothing includes pieces from Andy Wahloo Apparel and Souk Wear, with colourful sweatshirts, hoodies, jackets, caps and football-style tops. The colours are bold and cheerful, with green, purple, yellow, red, pink and black appearing throughout the shop. Some pieces have a sportswear feel, while others are more playful and art-led, giving the shop a distinctive style that feels closely connected to Hassan Hajjaj’s creative world.
The homeware and decorative pieces are equally eye-catching. You’ll see ceramic jugs, patterned boxes, painted containers, colourful tins, stools, cushions and framed artworks. Many of the objects reference Moroccan packaging, signage and everyday items, transforming familiar visuals into something bold, collectable and fun. Much of the appeal lies in how packaging, crates, tins and found materials are reimagined as functional design pieces, giving the shop its colourful, recycled and art-led feel.
The framed photographs and prints add another layer to the space. Displayed against the white brick walls, they reflect Hassan Hajjaj’s wider creative practice, which spans photography, fashion, design, film and music. That mix helps explain why Larache feels like several creative worlds coming together rather than a shop focused on one product category.
Larache doesn’t feel conventional, which is part of its charm. It feels personal, expressive and full of life, with a strong sense of Morocco, London and street culture running through it. You can visit to buy a gift, find something unusual for your home, browse the clothing, or simply enjoy the visual feast. It’s colourful without being twee, artistic without being intimidating, and original without trying too hard.
Helpful Information About Larache Shop
You’ll find Larache Shop at 30 Calvert Avenue, London E2 7JP. The nearest station is Shoreditch High Street, which is only a short walk away, while Hoxton and Liverpool Street are also within walking distance. Several buses serve the surrounding area, and it’s easy to combine a visit with Arnold Circus, Redchurch Street, Brick Lane, Columbia Road or the wider Shoreditch area. You’ll need to check the opening times before your visit. For more information, visit the Larache website.
Calvert Avenue itself is a lovely East London street with plenty of independent character. It feels calmer than some of the busier parts of Shoreditch, yet still has the creative energy the area is known for. You’ll find independent shops, interesting places to eat and drink nearby, and Arnold Circus just around the corner. If you enjoy colourful design, Moroccan-inspired objects, original fashion, and independent London shops with a strong personality, Larache Shop should definitely be on your list.
If you have time to explore the area, these articles will be helpful:
Ten Reasons To Visit Calvert Avenue London E2
Lunch At leila’s Shop Calvert Avenue London E2
Author: Homegirl London. Photography: Homegirl London.